MFX1 2001 Interactive Club, Chicago

Sounds from the Vaults had just made waves for it’s novel interactive design. So software guru Gordon Kummel from the Chicago Board of Trade commissioned an interactive underground club.

Bruce Odland assembled a team of artists to create a hybrid space – part art gallery, part night club. It was an early example of living architecture. Our rhythmic navigation software scanned the sensors in the dance floor, fed sensor data into stock trading software searching for synchronisation, and used stock trading algorithms to identify hot spots. Video walls morphed with the club patrons’ movements. Dancers became the VJs remixing three video walls. Data jockies performed room equalization with algorithms.

MFX1 became a Chicago underground sensation.